35% of sales are exports
· a strong presence in Africa
· The Moroccan subsidiary will concentrate on its core businesses
Morocco Nexans, Nexans subsidiary of French group, is hosting the year 2011 with optimism. National Leader of electrical equipment sector, the Moroccan subsidiary operates in the infrastructure markets, industry and construction. The weapon of the company is deploying its expertise in turnkey solutions.
"The main priority for 2011 will increase our development export, we focus on our industrial performance and continue to be innovative on the market by introducing new products, "says Azzedine Kettani, director of marketing and sales.
Nexans Morocco strengthen its presence in Africa. "Our presence in Africa is an integral part of our business strategy at both Nexans Morocco at the group level. Our products, cables and electrical equipment, are already involved in the electrification of the country such as Benin, Ghana, Nigeria, Senegal, Mauritania, DRC, Algeria, etc.. "Stresses Kettani.
specialist cables took advantage of the last caravan of the exports in Africa to strengthen its position in the markets visited (Mauritania, Gambia, Burkina Faso and Congo). Especially that Nexans Morocco generates nearly 35% of its turnover from exports.
The company generated after the first half of 2010 a turnover of 787.9 million dirhams, up 15.7% over the same period 2009. However, for 2011, "our turnover, being totally linked to changes in copper and aluminum, is hard to predict. Our development for export and local market prospects for 2011 leave us optimistic about the growth of our production volume, "said the director of marketing and sales.
The Moroccan subsidiary has started the past few months, the activity of its new aircraft wiring based in Mohammedia. Result of an investment of 110 million dirhams, the site will annually produce 21,000 km cables, the equivalent of 150 tons. The construction of this plant operates under an agreement signed in 2008 between Nexans and manufacturer Airbus. The projected turnover of more than 87 million DH. More than two dozen principals were identified on 4 continents. Among client countries include France, Germany, China, Mexico, Tunisia, Australia ... 70% of its production will be dedicated to exports.
Nexans, remember, recently separated from her activities starter batteries and industrial batteries in favor Almabat society. This activity accounted for only 8% of turnover. The challenge of this assignment is to enable the company to refocus on its core businesses: electrical cables and equipment in this case.
Nexans Morocco has two production sites. That of Casablanca, which comprises units of transformers, medium voltage cells and prefabricated posts. The site focuses Mohammedia units of power cable, telephone cable, cable car and aircraft cable. The company employs around 800 people. "The level of maturity and performance of Nexans Morocco is confirmed by becoming the third factory of the group after those of France and the United States and the fifth supplier to the world of cables for Airbus," says Kettani.
source leconomiste.com
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